Ch. 11 – Developing and Managing Products

 

Many companies pour great energy into new products that maintain growth, and increase revenues and profits. New product strategies allow companies more competitive positions in the markets.

In order to satisfying customer needs, companies must continue putting new products out to customers either with tangible products or intangible products. Along these lines of thinking Vogue magazine has developed invisible ways to reach new customers such as expending their market position and also target marketing.

Conde Montrose Nast originally offered the new-product line ‘Vogue’ to the public over a century ago. The results were both tremendous and very sensational. More recently, Vogue magazine has continuously been developing their new intangible assets, the editors. For example, documentaries about Vogue magazine that showcase and highlight these highly skilled female editors have been made numerous times. Consumers continue to take a way each month the wisdom, experience, and enthusiasm Vogue magazine continues to offers from the heart of its 17 exceptionally skilled editors which will each contribute their own thoughts and writings to the collectors edition Vogue culture book soon to be published in celebration of the magazines 120^th anniversary.

Regardless of it being a women’s fashion magazine, Vogue allots much effort to introducing explorations into diverse and rich cultural interests such as music, art, drama and even philosophy. Not only does Vogue magazine trail blaze into other cultures and regions with decisive, thoughtful editorials of growing global connectivity while instigating deeper and deeper cross cultural customer demand, it also is exposes new thinking and invaluable information to customers who base their lives and careers on the fashion industries continued vitality. Thus Vogue magazine fights very hard and with great dedication to maintain strong relationships with its loyal customers while also actively expanding its influence and market presence into more new directions every month.