Monday, September 3, 2012
Ch. 1 - Overview of Marketing (Brief History and Mission Statement)
In September of 1892, Arther Turnure established Vogue as a weekly publication for high society New Yorkers in the United States.
Conde Montrose Nast took over after Turnure's death in 1909. Vogue began to not only find succeess in the United States, but was also successful overseas in Britain in 1916, and by 1920 in Spain, Italy, and France as well.
During the 1960's Vogue Focused on contemporary fashion and editorial features openly discussing sexuality. In 1973, Vogue became a monthly publication. Anna Wintour, the editor-in-chief of American Vogue, is considered of the highest status and reputation among fashion publishers today.
Currently,Vogue demonstrates wide-reaching influence among women. This is largely due to its diverse sources, and personas like Anna Wintour who as editor-in-chief has enjoyed many great achievements. Vogue also supports various charities and community projects and demonstrates its ability to reflect political discourse through fashion and editorial articles. Today the magazine continues to move into and explore emerging economies.
"Vogue is known as a fashion bible. From its beginnings to today, three central principles have set Vogue apart: a commitment to visual genius, investment in storytelling that puts women at the center of the culture, and selective, optimistic editorial eye."
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